jennifer okyere

ceo & founder of elite aura collective

Hi, my name is Jennifer and I am a Toronto-based online business manager and digital marketing strategist. I started Elite Aura Collective to help overwhelmed business owners streamline their daily operations by providing virtual assistance at my first company, The Beauty Business VA. After working with brands in the makeup and fashion industry, I quickly grew The Beauty Business VA to a full-service creative agency that would help beauty brands grow and scale sustainable businesses through strategic social media marketing. Fast forward 2 years later, I expanded the company and rebranded it to Elite Aura Collective to provide online business management and project management support to CEOs who were ready to automate their business so they could save time and gain back their peace of mind. With my background in Health Management and Project Management, I take a holistic approach to touch every facet of our clients’ business DNA with comprehensive strategies.

My passion for bridging the gap between beauty and business started with my very own entrepreneurial journey with a service-based and product-based beauty business. I founded a lash brand in 2020 at the height of the pandemic where I quickly scaled the business to offer wholesale retailing options to businesses beyond Canadian borders. Since then, I have developed a deep understanding of how to help beauty brands connect with their target audience online and increase conversion.

I make it my mission to simplify the journey for overwhelmed beauty brand owners and entrepreneurs, guiding them in crafting and sustaining impactful online communities through customized social media marketing solutions.

Elite Aura Collective has worked with beauty brands, fashion brands, med spas, and influencers to help them boost their social media awareness, increase revenue, and scale their business sustainably.

I am an advocate for balancing work and business so you can show up as your best self for success.

fun facts about me:

i’m a matcha girly, coffee? meh

I was a personal stylist throughout my years as a university student

I’m a Project Manager with a Honours Degree in Health Management but Beauty is my passion

Travel plans? Count me in.